A Career In Five Acts

Prathiksha
BU.

Communications & Public Relations

Est. MMXIX5+ Years on the Beat
Tier-1 MediaThought LeadershipOp-Eds & BylinesCrisis Comms
IAct I · Dramatis Personae

A Brief Personnel File

Portrait of Prathiksha BU

No. 0042 · Plate II · /in/prathiksha-bu ↗

Personnel DossierStrictly Off-Record

Prathiksha BU

Title
Communications & PR Manager
Tenure
Five years, and counting
Beat
Tech · Finance · AI · Cybersec · Web3
Specialty
Tier-1 narratives

Former Tech Correspondent at YourStory ↗.

Past PatronsSynFutures · WeFi · CakeWallet · Bitfinex · Nansen · Session · Tether · Foresight Ventures · Morph · Bittensor · Bitmind · Blockaid · Nym · O.xyz · Paybis · Bitget · GoMining.

Read at

MA · Journalism & Communications

St Joseph's University

2019 — 2021
A note from me

"The economy is shrinking, the world is on fire, and good PR is somehow still expected to fix everything — and that's the part of the job I actually enjoy."

— Prathiksha

IIAct II · From The Archives

Case Studies

Study No. 01MMXXIV
SynFutures case studySynFutures logo
DeFi

SynFutures

Decentralised derivatives, on the front page.

Drove sustained executive visibility for CEO Rachel Lin, with placements in Forbes, Barron's and Investor's Business Daily. Anchored SynFutures' decentralised-derivatives thesis in Cointelegraph, CoinDesk and BeInCrypto, with follow-on podcast and macro-commentary coverage.

Notable placements
  • Bloomberg, Forbes & Barron's coverage
  • Investor's Business Daily features
  • CoinDesk, Cointelegraph & Decrypt deep-dives
Study No. 02MMXXIV
WeFi case studyWeFi logo
DeFi

WeFi

Mobile-first finance, told properly.

Led a founder thought-leadership programme on financial inclusion and policy. Secured features in Forbes, Reuters, Business Insider, NY Post, The Independent and The Street, plus a CoinDesk op-ed.

Notable placements
  • Forbes, Reuters & Business Insider features
  • CoinDesk op-ed · Barron's & The Independent placements
  • NY Post, Kitco, The Street & Fast Company coverage
Study No. 03MMXXIII
CakeWallet case studyCakeWallet logo
Wallet

CakeWallet

Privacy, plainly explained.

Drove product coverage for self-custodial Lightning, Zcash shielding and the wider privacy-coin trade. Coverage in The Block, CoinDesk, Bitcoin Magazine, Decrypt, The Street, Finextra and Yahoo Finance.

Notable placements
  • The Block, CoinDesk & Bitcoin Magazine features
  • Decrypt, The Street & DL News deep-dives
  • BeInCrypto, Yahoo Finance & Finextra coverage
Study No. 04MMXXIII
Bitfinex case studyBitfinex logo
Exchange

Bitfinex

An exchange of letters and ledgers.

Sustained executive visibility programme combining market commentary, policy positions and adoption coverage. Placements in The Block, CoinDesk, Cointelegraph, Barron's, Kitco, Blockworks, IBTimes and DL News.

Notable placements
  • The Block, CoinDesk & Cointelegraph features
  • Barron's & Kitco coverage
  • IBTimes, Blockworks & DL News deep-dives
Study No. 05MMXXII
Nansen case studyNansen logo
Analytics

Nansen

On-chain, on the record.

Turned Nansen's on-chain research into tier-1 stories on whale movements, ETF flows and post-FTX market structure. Coverage in CoinDesk, Cointelegraph, The Block, Decrypt, Blockworks, IBTimes, BeInCrypto and CryptoNews.

Notable placements
  • CoinDesk, Cointelegraph & The Block features
  • Decrypt & IBTimes deep-dives
  • BeInCrypto, Blockworks & CryptoNews coverage
Study No. 06MMXXV
Session case studySession logo
Privacy

Session

Private messaging, on the public record.

Positioned Session as the privacy-first alternative to mainstream messengers around digital rights, decentralisation and the SESH token launch. Coverage led by Computer Weekly, with placements across the privacy-tech press.

Notable placements
  • Computer Weekly policy features
  • CryptoNews · Vitalik donation exclusive
  • It's FOSS founder interviews · Crypto Radio coverage
IIIEntr'acte · As Featured In · The Newsstand

The Press Cabinet

№ 01Business InsiderRead article ↗
№ 02ForbesRead article ↗
№ 03ReutersRead article ↗
№ 04Fast CompanyRead article ↗
№ 05New York PostRead article ↗
№ 06The IndependentRead article ↗
№ 07The StreetRead article ↗
№ 08ObserverRead article ↗
№ 09KitcoRead article ↗
№ 10EuronewsRead article ↗
№ 11Barron'sRead article ↗
№ 12QuartzRead article ↗
№ 13Investor's Business DailyRead article ↗
№ 14BloombergRead article ↗
№ 15FortuneRead article ↗
№ 16CoinDeskRead article ↗
№ 17The BlockRead article ↗
№ 18BeInCryptoRead article ↗
№ 19DecryptRead article ↗
№ 20DL NewsRead article ↗
№ 21Inc.Read article ↗
№ 22MoneywiseRead article ↗
№ 23CointelegraphRead article ↗
№ 24BuiltInRead article ↗
& Many More By Request
IVIntermezzo · From The Concierge

A Menu Of Services

From the desk of

Prathiksha BU · Communications

service · ten thirty until seven, every day except thursday

Aperitifs · The Quick Things

  • Press Release & StatementDrafted, edited, distributed
  • Media List CurationBuilt and maintained for the beat
  • Reactive QuotesSame-day comment on breaking news

Main Courses · The Larger Affairs

Digestifs · After The Fact

Service compris
VEpilogue · By Way Of Correspondence

Send A Briefing

Postage stamp

From, the desk of

A Prospective Client

By EmailPrathiksha015@gmail.com
On LinkedIn/in/prathiksha-bu
By AppointmentBook a fifteen-minute audience ↗

Or, by postcard ↓

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