A Career In Five Acts

Prathiksha
BU.

Communications & Public Relations

Est. MMXIX5+ Years on the Beat
Tier-1 MediaThought LeadershipOp-Eds & BylinesCrisis Comms
IAct I · Dramatis Personae

A Brief Personnel File

Personnel DossierStrictly Off-Record

Prathiksha BU

"Believes a single, well-placed sentence in the right paper is worth a hundred press releases."


Title
Communications & PR Manager
Tenure
Five years, and counting
Beat
Tech · Finance · AI · Cybersec · Web3
Specialty
Tier-1 narrative engineering
Languages
English · Off-record
Distinguishing marks
Fountain-pen ink, third finger

Strategic Public Relations and Communications Manager with 5 years of experience driving high-impact media relations, thought leadership and executive positioning across technology, finance, AI, cybersecurity and Web3 sectors.

A note from me

"The economy is shrinking, the world is on fire, and good PR is somehow still expected to fix everything — and that's the part of the job I actually enjoy."

Inboxes are flooded and reporters are busy. My job is to help founders cut through both — with the right angle, in the right outlet, at the right moment.

— Prathiksha

IIAct II · From The Archives

Case Files

Case No. 01MMXXIV
SynFutures case studySynFutures logo
DeFi

SynFutures

Decentralised derivatives, on the front page.


Positioned the team's V3 Oyster AMM launch as a category-defining moment, securing tier-1 narrative ownership across financial and tech press.

Notable placements
  • Bloomberg, Forbes & Barron's coverage
  • Investor's Business Daily features
  • CoinDesk, Cointelegraph & Decrypt deep-dives
27 placements
Case No. 02MMXXIV
WeFi case studyWeFi logo
DeFi

WeFi

Mobile-first finance, told properly.


Built a founder thought-leadership engine around financial inclusion, anchoring the brand in policy and regulation conversations.

Notable placements
  • Forbes, Reuters & Business Insider features
  • CoinDesk op-ed · Barron's & The Independent placements
  • NY Post, Kitco, The Street & Fast Company coverage
20 placements
Case No. 03MMXXIII
CakeWallet case studyCakeWallet logo
Wallet

CakeWallet

Privacy, plainly explained.


Reframed a privacy-first wallet from niche utility to mainstream consumer story, leading with self-custodial Lightning, Zcash shielding and the wider privacy-coin moment.

Notable placements
  • The Block, CoinDesk & Bitcoin Magazine features
  • Decrypt, The Street & DL News deep-dives
  • BeInCrypto, Yahoo Finance & Finextra coverage
11 placements
Case No. 04MMXXIII
Bitfinex case studyBitfinex logo
Exchange

Bitfinex

An exchange of letters and ledgers.


Sustained executive visibility programme threading market commentary, policy POVs and adoption narratives.

Notable placements
  • The Block, CoinDesk & Cointelegraph features
  • Barron's & Kitco coverage
  • IBTimes, Blockworks & DL News deep-dives
16 placements
Case No. 05MMXXII
Nansen case studyNansen logo
Analytics

Nansen

On-chain, on the record.


Turned on-chain research into recurring tier-1 storylines around whale movements, ETF flows and post-FTX market structure.

Notable placements
  • CoinDesk, Cointelegraph & The Block features
  • Decrypt & IBTimes deep-dives
  • BeInCrypto, Blockworks & CryptoNews coverage
11 placements
Case No. 06MMXXV
Session case studySession logo
Privacy

Session

Private messaging, on the public record.


Led the press programme positioning Session as the privacy-first alternative to mainstream messengers, anchoring coverage around digital rights, decentralisation and the SESH token launch.

Notable placements
  • Computer Weekly policy features
  • CryptoNews · Vitalik donation exclusive
  • It's FOSS founder interviews · Crypto Radio coverage
8 placements
VEpilogue · By Way Of Correspondence

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